🔥 Warm-Up (5 minutes)
- What is an advertisement (online or on TV) that you remember well? Why was it memorable?
- What makes an advertisement effective, in your opinion?
📖 Key Vocabulary
| English | Type | Example Sentence |
|---|---|---|
| campaign | n. | The company launched a new advertising campaign. |
| target audience | n. | Our target audience is young professionals. |
| brand awareness | n. | The ads helped increase brand awareness. |
| launch | v./n. | They will launch the product next month. |
| promotion | n. | The store is running a summer promotion. |
| feedback | n. | We collected customer feedback after the launch. |
| competitor | n. | Our main competitor lowered its prices. |
| endorse | v. | A famous actor endorsed the new phone. |
| market share | n. | The company increased its market share this year. |
| sponsor | v./n. | Our company sponsors a local sports team. |
🧠 Grammar / Strategy Focus
Some verbs are followed by a gerund (-ing): enjoy, consider, avoid, suggest, recommend, finish. Others are followed by an infinitive (to + verb): decide, plan, agree, promise, offer, want, hope. A few verbs (like, start, begin, prefer) can take either with little change in meaning. TOEIC frequently tests this pattern in Part 5 and 6.
✏️ Part 5 Practice
Incomplete Sentences
📝 Part 6 Practice
Text Completion (Subject: New Campaign Launch)
We are excited (1) our new advertising campaign next Monday. The goal is (2) brand awareness among younger customers. Please avoid (3) any details on social media before the official launch. If you have questions, consider (4) the marketing team directly.
📰 Part 7 Practice
Reading Comprehension
A successful advertising campaign starts with a clear understanding of the target audience. Before launching any campaign, Bright Star Media recommends conducting market research to identify customer needs and preferences. Once the target audience is defined, the company suggests creating content that speaks directly to that group, rather than using a generic message for everyone. Bright Star Media's latest campaign for a local coffee chain focused on young professionals who value convenience and quality. The campaign, which included social media ads and a mobile ordering promotion, helped the coffee chain increase its market share by 12% within six months and significantly improved brand awareness among customers aged 20 to 35.
🎧 Listening Practice
Talk (Part 4 style)
Teacher: read the script aloud twice (or record it) at natural speed, then ask students the questions below.
Good afternoon, team. I wanted to share some quick updates on our new coffee campaign. As you know, we launched it six months ago targeting young professionals who value convenience. So far, the results have been excellent — we've seen a 12% increase in market share, and brand awareness among customers aged 20 to 35 has grown significantly. Moving forward, we plan to expand the mobile ordering promotion to two more cities next quarter. I'll send the full report to everyone by email this afternoon.